Home / Agency
About us · Since 2005 · A benefit corporation
Twenty years of experience. And the same appetite for trying new things we had on day one.
We started when changing a website meant driving to the client. Since then we have been through every revolution in digital, and today we are inside the biggest one: AI in marketing. Marketing for the brave.
Our office · is exactly this one
NET Center — Padua East
via San Marco 11/c · 4th floor
01
WHY
01 · WHO WE ARE, IN SHORT
Scientific, transparent marketing. Even when the truth does not suit us.
Twenty years and hundreds of Italian companies have taught us one thing: there are no magic recipes in marketing, there is data and the nerve to read it. So we work on numbers, people and positioning, not on slides that look good. And so we tell clients the uncomfortable things too: when a channel is not worth it, when a rebuild is pointless, when the right choice is a different one. We call it transparent marketing, and it is also why we are a benefit corporation. We prefer an ugly truth to a pretty lie.
“Without data you are just another person with an opinion.”
— W. Edwards Deming
02
OUR ROAD
THE STORY
Twenty years, told in stages.
The thesis · in twenty years, UFOs land
Every so often, in this business, a UFO lands. Something new that nobody can quite name at first, and the world splits in two: the people who call it a fad and the people who stay up all night tinkering with it. I have watched three of them land: the web, social, now AI. I was never smarter than anyone else. I was just curious at the right moment — and the first two times, that was enough.
’90UFO · the web
When a change meant a drive across the province
Barely into my twenties I was doing graphics and sales at an agency that, like all of them back then, carried the founder’s surname. No email: every correction meant a drive out to the client, the folders of proofs under my arm. I really did come up off the street — in a Renault 5 GTR running on LPG, the gas tank bigger than the trunk. And at the print shop you sweated: once the press started rolling, a mistake stopped being fixable. Then one night I heard a 28k modem screech, and I stopped going to bed early.
2005
Mattia is born, Click-Shop is born
The company is exactly as old as my son Mattia. Annalita was on forced rest through a difficult pregnancy, and from that armchair we started studying Google together, for months, until there was not much left to find out. Then the part that sounds easy when you tell it: we both left steady jobs, with a baby on the way, and founded Click-Shop. The search engine brought us our first clients. The first website we built ourselves, in the evenings.
2008
Out of Piazzola, with a vengeance
We fell in love with a square in Piazzola sul Brenta, outside Padua, inside a former jute mill, that looked like a De Chirico painting: that is where the first real office was born. From there we became one of the first Google Partners in Italy, and in Dublin they handed us the “Power Up” award, Best in Quality, up against agencies from half of Europe. The local paper ran a piece on us and for a few days we felt like we had made it. Then, meeting after meeting, the same sentence: “raise the budget.” And that is where I got tired.
2011UFO · social
KOM is born, and the second UFO has already landed
One supplier, however big, is a tight fit for anyone who wants to try everything. So Komlab was born: KOM for komunicazione, LAB because an agency is a workshop that never closes. First logo gold on black, payoff “business goes online” — it was not advertising that had moved onto the web, it was the business itself. Meanwhile we were building our first ecommerce sites on open source CMSs, learning by trial and error: plenty of error, and I am not saying that out of modesty. And Facebook had already landed: from then on, a brand with nothing to say was not going to get away with it.
2022
ADAM is born
At some point the map of marketing had gotten too complicated even for me, and I live inside it. And when you cannot read the map anymore you do not need a bigger map: you need a compass. I called it ADAM — Analyze, Design, Amplify, Measure — but the acronym came later. First there was only the way we had been thinking for twenty years, lined up in four steps that someone outside this trade can follow too. Serious in method, light in manner: the two do not fight.
2024
We become a benefit corporation
In 2024 we put in writing something we were already doing: the numbers stay on the table even when they are ugly. Becoming a benefit corporation means taking on a commitment someone can come and check — and that, more than the declaration, is the point. The uncomfortable part comes in the meeting: telling a client that the campaign they are proud of is not paying, and risking being the unpleasant one. We have done it, and that is almost always where the work changed.
TodayUFO · AI
The age of AI
The third UFO is the biggest, and the world has already split the way it did in 1995: the people who call it a fad and the people who stay up all night tinkering with it. We are running this time too, with one difference from back then: I have a compass, and twenty years of mistakes already paid for. We do not make slides about AI, we put it inside companies’ real systems, with what the machine decides and what a person decides written down in black and white. I do not know what the next UFO will be. I know that when it lands we will be awake.
03
WHO IS BEHIND IT
THE FOUNDERS
Two people who in 2005 decided to do this properly. And never stopped.
FOUNDER
Dario Scarabello
In communication since the nineties, he is the mind behind the method and the strategy: scientific marketing, vision and direction.
CO-FOUNDER
Annalita Turetta
She has held the company together since day one: management, organization and people, with a strategic eye on growth. The structure everything else rests on.
Behind KOM there is a close-knit team and a lot of professionals — but at the start, and still at the helm today, there are the two of us.
04
HOW WE WORK
POWER AND SAFETY TOGETHER
Three principles that hold power and safety together — and that change the results.
01 — THE BRAKES
Brakes in the right place
Confirmations before acting, reversible operations, safety checks. We know where AI is risky, and that is where we put a person in charge.
02 — THE METHOD
Method, not improvisation
Roles, checklists, repeatable processes. The AI is organized and delivers consistently, instead of depending on a lucky run.
03 — REAL DATA
Work on the real data
The AI reads and acts on your campaigns, your site, your catalog. It starts from your real numbers, not from assumptions.
The proof: for a large ecommerce we put order back into a catalog of more than 60,000 products, under control and reversible at every step. More sales, no pointless risk.
05
TODAY
A TWENTY-YEAR-OLD METHOD, TODAY’S TOOLS
ADAM does not age. The tools do.
ADAM does not age because it is not tied to a technology. But the tools inside the phases we change fast: today we speed the analysis up with AI (Claude, by Anthropic) — what a consultant does in weeks, we do in days — and we build ecommerce projects with design systems and front ends wired to the data. AI accelerates; the decisions stay human.
That is the difference between chasing every fashion and having a solid method to keep updating. We are on the right side of the change, without losing our heads.
TODAY’S TOOLS
Claude (AI)
Shopify
Klaviyo
PostHog
GA4
Kapferer’s Prism
Looker Studio
HONESTY
Sometimes the most useful thing we can tell you is “don’t do it”.
It happened with ODF: their numbers said the right choice was not Shopify, it was staying on PrestaShop. We told them so, and by cutting 60% off their running costs we did the exact opposite of what sells.
Twenty years in the trade are good for this too: recognizing when a client does not need to spend. A supplier always sells you something. A partner also tells you when to stop.
—
BENEFITS
WHY CHOOSE US
What changes when you work with us.
A method, not improvisation
Every choice starts from the data and aims at a number.
One single point of contact
Strategy, marketing and ecommerce in the same team: no passing the ball between suppliers.
Complete transparency
We tell you the uncomfortable things too, before they cost you.
Twenty years of evidence
Not promises: real clients, real numbers, from CFS to Via Verdi.
BENEFIT CORPORATION
Innovating includes the way we treat people.
In 2024 we became a benefit corporation: not a change of direction, but a signature on something that had always been there. A company should generate wellbeing, not only revenue — for its clients, for the people who work in it, for the place it belongs to.
It means putting ethics and sustainability among the criteria for choosing, and looking after the team with concrete things: welfare benefits, performance bonuses, continuous training, extra days off. Because real innovation is not only in the tools you use: it is also in the way you run a business.
—
DIRECTION
WHERE WE ARE GOING
Mission & vision.
★ MISSION
Taking care
Taking care of companies with daily, transparent support, helping them reach their goals with data and leading-edge tools, used knowingly.
★ VISION
Scientific excellence
To be a point of excellence in scientific marketing, and among the first to bring AI, with method, inside Italian companies.
★ METHOD
ADAM
Analyze, Design, Amplify, Measure. The compass that ties every choice to a reason and a number. → The ADAM method
→ OUR PROMISE
No unrealistic promises.
Numbers, concrete improvements, a clear method. And if something is not worth it for you, you are the first to know.
THE OFFICE
You will find us at the Net Center, in east Padua.
Our office looks onto the square, on the fourth floor of the Palazzo Tendenza at the heart of the Net Center — minutes from the motorway exit and the station. If you are nearby, let us meet in person: the best projects are still born across a table.
If you are further away, we work perfectly well remotely, in Italy and abroad. English is a working language here, and a project abroad runs the way it runs in Padua: same method, same people, calls at times that suit your day. The address: NET Center Padova, via San Marco 11/c, Italy.
→ OUR PARTNERSHIPS
Marketing for the brave.
We start from your numbers.
The best way to understand who we are is not reading an “about” page: it is watching us work. Ask for a free analysis — accelerated by AI, read by people with twenty years in the trade. We tell you where you are, what is working and what is not, with the usual bluntness. Including when the truth does not suit us.