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Your next customer will not search on Google. They will ask an AI.
SEO gets you found among the links. GEO — Generative Engine Optimization — gets you named when ChatGPT, Gemini or Perplexity answer a question. They are two different things, and today you need both. Because search is no longer a list of ten links: it is one answer.
39%
of consumers already use AI to discover products — more than half of Gen Z.
Source: Salesforce
+31%
more conversions for people arriving from an AI compared with other channels (2025 holidays).
Source: Adobe · Digital Commerce 360
+4,700%
more traffic to retail from AI in a single year (Jul. 2025).
Source: Adobe · Ecommerce News
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THE TURN
WHAT CHANGED
From ten blue links to one single answer.
In 2005, on eTies.it, selling took one thing: appearing on Google’s page. You were among the ten links, and someone clicked you. For twenty years that was the game.
Today it is changing in front of our eyes. People no longer scroll ten links: they ask ChatGPT, Gemini or Perplexity a question — and get one answer, with two or three names inside it. If you are not in that answer, to that customer you do not exist. And there is no second page to scroll.
TWO DISCIPLINES
SEO and GEO are not the same thing.
SEO gets you found on search engines: it ranks you among the results, working on keywords, content and technique. It still matters, very much. GEO plays a different game: it makes AI cite you and recommend you inside their answers.
Being on Google is not enough: you have to be in the sources the AI trusts, said the way the AI understands. Two disciplines, one goal: that the customer reaches you, whichever door they come in by.
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PLAINLY
COMPARISON
SEO vs GEO, without the waffle.
SEO
GEO
Where
Search engines
AI answers
Goal
Rank you among the links
Get you cited and recommended
How they pick you
A click on a link
A name in an answer
Levers
Keywords, content, technique
Authoritative sources, structured data, mentions
Space available
Ten results
Two or three names
If you are not there
You are on page two
You do not exist
CITED BY AI
Found, even when the question goes to an AI.
SkinMedicSkinMedic
From an idea to more than 50 franchise clinics, with the ADAM method.
Mr MaltMr Malt
Craft beer and digital innovation, B2B and B2C together.
Read the case →
CFSCFS
From Italy's number one in medical supplies: Magento to Shopify Plus.
NOT THE FUTURE
Not the future. It is already happening.
This is not conference theory. According to Adobe, 38% of shoppers have already used AI while buying and more than half intend to; for Salesforce 39% of consumers — and more than half of Gen Z — use it to discover products, and Capgemini estimates that almost three people in five have started replacing Google with generative AI.
And there is the part that interests you most: people arriving from an AI convert 31% more than from other channels. Whoever gets found now takes an advantage that, a year from now, will be very expensive to recover.
Visibility · AI
Skate to where the puck is going, not to where it has been.
THE MECHANISM
How you get into AI answers.
AI does not invent: it draws on sources it trusts and summarizes them. Getting cited means working on several fronts: clear, structured product information (the data the AI reads without misunderstanding), an authoritative presence where AI goes looking — reviews, communities, listings, trade publications — brand consistency as a recognizable “entity”, and content that answers real questions rather than filling space.
The more solid and orderly your presence, the more you become the easy answer to give.
THE STARTING POINT
First question: what does AI say about you today?
Almost nobody has ever asked. That is where we start: we ask ChatGPT, Gemini and Perplexity about your brand and your products, and we look at what they answer — whether they name you, whether they describe you well, whether they confuse you with a competitor, or whether they simply do not know you exist.
That picture is the starting point: you cannot improve an answer you have never read.
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THE PROCESS
SEO + GEO, IN PRACTICE
How we work on SEO + GEO.
01
Diagnosis
What AI says about you, and where you rank on Google, today.
02
SEO foundations
Technique, content and keywords: the base that also feeds the AI.
03
Structured data
Products and information in the format AI reads without errors.
04
Authority and mentions
Presence where AI looks: reviews, communities, industry sources.
05
Content that answers
Your customers’ real questions, better than the competitors do.
06
Monitoring
We measure citations, traffic from AI and rankings. And we correct.
EVIDENCE & HONESTY
SEO for twenty years. GEO we are building right now — and we say so.
On the SEO front the craft is proven: for EINS, an industrial automation company, a strategy of technical content and keywords took the B2B ecommerce to selling in 22 European countries.
On the GEO front we are honest: it is a new discipline, for everyone — there are no “twenty years of results” yet, not for us and not for anybody. And that is exactly why moving now pays: whoever gets into AI answers today starts ahead. We are doing it, on client projects and on this very site.
Related story
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QUESTIONS
FAQ
The questions we always get.
So SEO is dead?
No, the opposite: it is still the base. AI draws on the content of the web. Good SEO is the first brick of GEO.
Can I “buy” a place in AI answers?
No, and be wary of anyone promising it. You earn it with authority, clear data and real presence — not with a bank transfer.
How long does it take?
The diagnosis is quick. Results come in stages: first the SEO base, then visibility in AI grows with time and with authority.
How is it measured?
How often AI cites you, how much traffic comes from it, how it converts. Numbers, not feelings.
Where do we start?
From a simple question: what does AI say about you today? We show you in the free analysis.
Search has changed.
Get found anyway.
We start from what AI says about you today, put the SEO foundations in order and build your visibility in tomorrow’s answers. With no magic promises: real presence, clear data, measurable results. And if there is a point where investing is not worth it, we tell you.