Marketing audit & analysis
Strategic marketing analysis: the foundations of success.
No more decisions taken in the dark. We turn every piece of your company’s data into a strategic choice. Understanding who you are, where you are and what you are missing is the first step — and the most important. Without that base, you are sailing blind.
Phase 01 · Analysis
Victorious warriors win first and then go to war; defeated warriors go to war first and then seek to win.
01
WHY
WHY A STRATEGIC ANALYSIS IS NEEDED
The market gives nobody a discount.
Every day without a clear strategy is a day lost. The analysis is the moment we stop guessing: we dig into your numbers, your industry and your customers, and pull out the answers everything else is built on.
As Sun Tzu taught, victory is prepared before you take the field. In marketing it is identical: whoever knows themselves and their market already has half the work done.
Without that base, every advertising budget is a bet. With it, it is an investment.
Since 1995 · we read the signals
Every so often, in marketing, a UFO lands.
The web, Google, social, and now AI: every turn is an unidentified object that splits the world between those who deny it and those who get it. Analyzing a market means recognizing one as it lands. We have been doing that for thirty years.
A wealth of data at your service: not using it is a serious mistake.
Over the last ten years the amount of data available to companies has grown exponentially. Every digital interaction, transaction and piece of feedback generates valuable information that, read the right way, drives your brand’s success.
And yet many companies are unaware of the potential hidden in their data. Not using it means losing strategic opportunities that could transform the business.
The analysis provides the information to decide, improve the campaigns and optimize the resources. Skipping this step means leaving on the table opportunities your competitors might take.
Resistance to change: the invisible enemy of data ›
The real obstacle is often not technical, it is cultural. “We have always done it this way” costs more than it seems. We take the company through it step by step: we start from a concrete question, show a first measurable result and build trust on numbers, not on promises.
UNDERSTAND BEFORE ACTING
From analysis to growth.
Data that used to be out of reach, now a click away.
Tools that until recently were reserved for large companies are now available to anyone who knows where to look. The advertising platforms’ public libraries say far more than your competitors would like.
We know where to look and, above all, what to do with it. We turn raw, scattered information into an ordered reading of your market.
What we can find out about your competitors ›
Which campaigns they are pushing, with what messages and for how long, to which audiences. From the Facebook Ads Library to the Google Transparency Report, we reconstruct their advertising moves and find the gaps they have left open.
How we read the market’s sentiment ›
Reviews, social, forums: AI lets us analyze thousands of conversations and understand what people really think of your brand and of the competitors — at scale, not on a sample.
02
ANALYSIS
THREE FRONTS, ONE POSITIONING
What we put under the lens.
01 · INDUSTRY
Where you are in the market
Competitors, SERPs, industry trends, real demand. We work out how the market sees you and where there is room to grow — helped by the public data in the Facebook Ads Library and Google Transparency.
→ Competitive & market analysis
02 · COMPANY
Who you really are
Strengths, identity, brand perception. We use structured tools like Kapferer’s Prism and the brand personality archetype to give shape to what makes you distinctive.
→ Brand identity & positioning
03 · AUDIENCE
Who you are talking to
Who your customer is, what they are looking for, how they decide. Surveys, behavior, sentiment: we stop imagining the audience and start knowing it.
→ Audience analysis
Positioning strategy
The 3C model: finding the winning ground.
The Japanese economist Kenichi Ohmae boils it down to three forces: what the Customer wants, what your Company does best, what the Competitors are doing. Positioning lives where the three meet.
03
TODAY
ANALYSIS ONCE RESERVED FOR LARGE COMPANIES
What used to cost a fortune is now within your reach.
01
Machine learning
Models that read your historical data and find patterns you would not see by eye.
02
Market forecasting
Demand estimates and future scenarios, to plan ahead instead of after the fact.
03
Sentiment analysis
What is actually being said about your brand and your competitors, read at scale and in real time.
04
Reverse engineering
We take competitors’ advertising strategies apart, starting from public data.
05
Trend forecasting
We catch the weak signals before they become the norm in your industry.
→
The advantage
The same tools as the large companies, adapted to your reality as a smaller business.
04
METHOD
NO 40-PAGE REPORTS
How we work.
No off-the-shelf analysis. For every client we build the right tools for the right problem, and translate them into a short, actionable document — something you can hand the team on Monday morning, not a file to archive.
The result is not a photograph to frame: it is a strategic recommendation. “With your numbers, in your position, this is what we would do.”
TOOLS WE USE
Kapferer’s Prism Brand personality SERP analysis Competitor analysis Surveys & sentiment Google Analytics Google Trends Social analytics SEO tools
—
PRINCIPLES
EXAMPLE · LEAD + COLUMNS
Scientific marketing in three principles.
We do not believe in intuition as a method. We believe in what can be measured, repeated and told honestly — including when the numbers do not agree with us.
01 — Measurable
Every choice starts from a figure and ends in a number. If we cannot measure it, we cannot improve it: so we define the metrics before acting.
02 — Repeatable
A good result by chance is not a strategy. We build processes that can be repeated and scaled, not lucky breaks to celebrate once.
03 — Honest
We also tell you what is not working. An adviser you trust is worth having for the uncomfortable truths they spare you, not for the promises they make.
—
PROCESS
EXAMPLE · NUMBERED LIST
How an analysis runs.
01
Brief & objectives
We start from an honest conversation: where you are, what worries you, what you would like to understand. Together we define the questions the analysis has to answer.
02
Gathering the data
Market, competitors, audience, internal data. Analytical tools and public sources, accelerated by AI to cover in days what would take weeks.
03
Reading & interpretation
Raw data is no use at all. We put it in relation, find the patterns and separate the noise from the signal that matters to you.
04
Recommendation
A short document with a clear direction: “with your numbers, this is what we would do”. Ready to take to the team on Monday morning.
—
COMPARISON
EXAMPLE · COMPARISON TABLE
On a feeling, or with method.
Scientific analysis
On a feeling
Basis for decisions
Data and numbers
The instinct of the moment
Repeatability
Yes — documented processes
No — case by case
Timing
Days, with AI
Weeks, or never
When something goes wrong
It gets measured and corrected
It gets argued about
—
VISUAL
THE METHOD, UP CLOSE
The laboratory, not the shop window.
FIG. 01 — THE NUMBERS GO UP AND DOWN. THE WORK IS UNDERSTANDING WHY KOM · ANALYZE · IMAGE ARCHIVE 2025
05
RESULTS
WHAT YOU GET
Out of the complexity, decisions.
Speed
Answers in days, not months. AI accelerates what used to take weeks.
Precision
Decisions based on facts, not on instinct or the opinion of the moment.
Advantage
You see what is changing before your competitors do, and move first.
ROI
Every euro invested starts from solid ground, not from a bet.
06
EVIDENCE
DO NOT TAKE OUR WORD FOR IT
We measured it. We can measure you too.
B2C ECOMMERCE · 1,500+ PRODUCTS
Cuoieriashop
From the analysis to the Shopify Plus migration, with a design system and Klaviyo.
+28%conversions in 3 months
B2B ECOMMERCE · 5,000+ ORDERS/MONTH
CFS
B2B catalog analysis and automations: efficiency at scale.
−70%maintenance costs
RETAIL · THE LARGEST GARDEN CENTER IN ITALY
Peraga Garden Center
80,000 seasonal products analyzed and organized on Shopify.
80kproducts managed
07
DOUBTS
FREQUENTLY ASKED
Got doubts?
How long does a marketing analysis take?
It depends on the depth, but we work to give you actionable results in a few weeks — not months. The goal is a recommendation that is useful straight away, not an endless report.
Do I need it if my marketing is already running?
Especially then. The analysis puts order into what you already do, finds the waste and the opportunities, and tells you where the next euro is genuinely worth investing.
What do I get at the end?
A short, clear document with a picture of your situation and a concrete strategic recommendation. No jargon, no frills: what to do and why.
Do you really use artificial intelligence?
Yes, but as a method, not as a slogan. AI accelerates gathering and reading the data; the strategy and the responsibility for the choices stay ours, out of twenty years in the field.
Is this service suitable for a smaller company?
It is designed exactly for small and mid-sized Italian companies. The same tools as the large ones, adapted to your scale and your budget.
Want some advice?
Ask us.
Start your transformation today. One call, an honest look at your numbers, and the first concrete steps.