SEO & AIO
Your customer no longer starts at Google. They start with a question.
More and more people do not open ten links: they ask ChatGPT, Gemini or Google’s AI Overview and trust the answer. If your brand is not cited in that answer, to that person you do not exist — even if you are first in the organic results. SEO is still fundamental; AIO makes it visible where decisions are now formed.
SEO + GEO · the shift
Search is no longer ten blue links.
Yesterday you scrolled a list and clicked. Today you ask a question and get one answer, with two or three names inside it. If you are not there, you do not exist.
ChatGPT, Gemini, Claude, Perplexity: the engines change, the principle does not. We get you found in both worlds.
01
WHY
WHY
SEO is not dead. It has stopped being a list of tricks.
For twenty years I have watched the same film: the algorithm changes, and whoever lived on tricks starts from zero again. Whoever built authority, structure and clear content improves over time. Today that principle counts double, because it is exactly how AI models think: not by ranking, but by authority, content structure and clarity of answers. So SEO and AIO are not two worlds: they are the same work done well, which SEO rewards on Google and AIO rewards inside the answers of ChatGPT, Perplexity and Gemini.
“Good SEO work only gets better over time. It is only search engine tricks that need to keep changing when the ranking algorithms change.”
— Jill Whalen
First on Google. And invisible in the AI’s answer.
This is the new situation, and almost nobody is watching it. On queries where an AI Overview appears, organic clicks collapse (−61%, industry data): the user reads the answer and never scrolls to the links. Whoever is cited in that answer, on the other hand, gains clicks both organically (+35%) and on paid (+91%). In B2B it is starker still: 9 buyers out of 10 already use AI engines, and 83% define their purchase requirements before even contacting a supplier.
Translated: if your site is not structured to be understood, cited and recommended by these systems, you are not in the conversation — and by the time the client arrives, they have already decided by reading someone else.
How you “become citable” by an artificial intelligence.
Not by magic, by structure. The models read and cite what they understand: content organized as answers (FAQs, tables, glossaries, clean definitions), clear entities, and structured data telling the machine what it is looking at. In practice: correct schema markup — Product and Offer for products, FAQPage for questions, Article, Organization, Review — plus an off-site brand presence that builds authority (the E-E-A-T the LLMs weigh).
They are the same foundations that also serve classic SEO: which is why AIO does not replace SEO, it amplifies it.
FOUND ON GOOGLE
Positions that bring traffic that sells.
02
SERVICES
WHAT WE DO, ON SEO AND AIO
The foundations that get you found. And cited.
01
Keyword strategy by intent
Not the most searched words, the right ones: behind every query there is an intention.
02
Technical SEO
Core Web Vitals, crawlability, URL structure, structured data: the site has to be readable by the machine.
03
Citable content
Clear answers, FAQs, tables and glossaries: what an LLM can understand and quote.
04
Schema markup
Product, Offer, FAQPage, Article, Organization, Review: the label that makes every page comprehensible.
05
AI visibility tracking
We monitor whether and where you are cited by ChatGPT, Gemini, Perplexity and AI Overview.
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The advantage
SEO and AIO are not two separate jobs: SEO gets you found, AIO gets you cited. Together, and on the same foundations.
CASE STUDY · LUXURY LEATHER GOODS
+320% organic traffic in 12 months. Without chasing the most expensive keywords.
Via Verdi started from nothing, a luxury leather goods brand with no organic history. The temptation in these cases is to throw yourself at the most competitive keywords — the expensive ones, where everyone fights. We did the opposite: a long-tail strategy on queries with qualitative intent, building content that answers real questions and opening up to international searches.
In twelve months organic traffic grew by 320%, and the editorial blog added +45% qualified organic traffic. Not by buying visibility: by earning it, one answer at a time. It is exactly the work that today also gets you cited by AI.
03
MEASUREMENT
HOW WE MEASURE IT
Ranking is no longer enough as a metric.
We measure the citation rate (how much and where the AI names you), the traffic and leads arriving from conversational channels, entity authority and E-E-A-T signals. And we account for the new crawlers too — not just Googlebot, but the AI engines’ bots, from Bing to OAI-SearchBot — because that is where the models now take what they cite from.
It is the same logic as the ADAM method: measuring to improve, not to make pretty reports. No “AI-washing”: content governance and technical QA first, then the metrics that count.
TOOLS
Technical SEO
Schema / JSON-LD
Core Web Vitals
Search Console
GA4
AI Overview
ChatGPT
Gemini
Perplexity
04
METHOD
THE METHOD, PHASE BY PHASE
From the audit to visibility inside AI answers.
01
SEO + AIO audit
We take a picture of where you rank on Google and whether (and where) AI already cites you or ignores you.
02
Technical foundations
Speed, crawlability, structure and structured data: the site has to be readable by engines and models.
03
Content and semantics
Keywords by intent and content built as clear answers, not as filler.
04
Schema and citability
Markup, entities and off-site presence, to become a source AI can cite.
05
Measurement and AI visibility
We track citations, organic traffic and leads from conversational channels, and we iterate.
05
COMPARISON
SEO + AIO VS TRICKS ALONE
Ranking is no longer the same thing as being chosen.
SEO + AIO (today)
“Trick” SEO alone
The goal
Found and cited
Only ranked
For the LLMs
Citable content
“Mute” pages
The data
Schema markup
No structure
If the algorithm changes
It holds
It collapses
The measurement
AI citations + organic
Ranking only
06
RESULTS
WHAT ACTUALLY CHANGES
Found, cited, chosen.
Found and cited
Not only ranked on Google, but named in the answers of ChatGPT, Gemini and AI Overview.
Traffic that lasts
SEO done properly improves over time, it does not collapse at the next update.
More mature leads
Whoever contacts you has already set their requirements by reading answers you appeared in.
Measured visibility
We monitor whether and where AI names you, not just the organic position.
In 20 minutes we show you
whether AI cites you or ignores you.
Three steps, no paperwork: you book, you send us the URL, we meet on a call — shared screen, real data. We show you where you stand on Google and in the AI engines, what is holding your visibility back and where it makes sense to start. And if nothing useful comes out of it, we will be the first to tell you it is not worth going further. An ugly truth beats a pretty lie.