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MARKETING · ECOMMERCE · BRANDING AGENCY — PADUA, ITALY, SINCE 2005

ShopifyCertified Partner

Ecommerce since 2005 · Shopify & Shopify Plus

Selling on Shopify? It can return a lot more. About to move there? Let us do it right.

We start from your numbers, set a clear order of priorities — and tell you what is not worth doing. We measure results in revenue, not in slides.

Shopify PartnerShopify Plusmigrations of up to 100,000 historical orderszero downtime

your-store.myshopify.com
New collection →
Revenue · 30 days
+38%
conversion 1.4% → 2.3%

What sets us apart

We were doing ecommerce before Shopify existed.

In 2005, working for another company, I put eTies.it online — a necktie store built in osCommerce, with filters by type, style and color, advanced stuff for the time. Since then I have seen every season go by: Magento, PrestaShop, WooCommerce. Today we are certified Shopify Partners and we build, improve and migrate stores on Shopify and Shopify Plus.

The difference? We are not “an agency that knows how to use Shopify”: we recommend Shopify when the numbers say so — not by default — and we work with your team, not instead of it. → Who we are as Shopify Partners

2005

osCommerce

2008–15

Magento

2012–18

PrestaShop

2015–20

WooCommerce

Today

Shopify & Plus

20 years
of ecommerce, season after season
100K orders
of history migrated without losing one
Partners
Shopify certified · Plus

Interactive form

Your store “works”. But does it work as well as it could?

Four areas where every Shopify store loses money. Check the ones you recognize.

The theme is slow or looks dated on mobile
I am not sure the tracking is clean
I have a lot of apps and do not know which ones I need
The product page does not convert and I do not know why

Money on the table

€0

Check the areas you recognize.

Let us look at them with your data →

Path A · You already have Shopify

Already on Shopify? Here is where we step in.

UX

Theme & UX

The salesperson of your store: fast, clear, mobile-first. Speed is revenue.

DAT

Tracking & data

GA4, Meta Pixel, Google Ads and Shopify Analytics kept clean: no more driving blind.

CRO

CRO

Funnel audit, product page, bundles, cross-sell and upsell, measurable A/B tests.

SEO

SEO & GEO

Technical plus content, internal search and filters, localization across languages, currencies and markets, B2B features.

INT

Integrations & automations

ERP and back office, Klaviyo (email & SMS), Clerk.io, Shopify POS, Shopify Flow.

APP

Apps

An audit of the ones installed, selection of the right ones, advanced configuration.

Full detail in Shopify support · larger projects in Ecommerce development.

When you actually need it

Outgrown it? There is Shopify Plus.

Custom checkout, automations with Shopify Flow, native B2B, scripts, multi-store, high volumes, enterprise governance. If that sounds like you, Plus changes the rules of the game.

  • ✓Growing volumes and peaks to handle
  • ✓Several markets and currencies to run together
  • ✓B2B + B2C under the same roof
  • ✓Automations with Shopify Flow
  • ✓Tailored checkout and scripts

Path B · I want to move to Shopify

Thinking about migrating? Let us turn it into a jump in growth.

Migrating is not “moving the site”: it is the moment to clean up the catalog, simplify processes and get ready to sell abroad too. With no leaps in the dark.

The method

Migration without risk: how we do it.

Analysis

Phased plan
(testing & validation)

Development & QA

301 redirects & tracking

Controlled go-live

Post-launch monitoring

  • ✓ Full backups
  • ✓ Staging environment
  • ✓ 301 mapping (no SEO lost)
  • ✓ Data integrity tests
  • ✓ Controlled release window
  • ✓ Team training

Time & cost: usually a few months, in clear phases; a quote broken down line by line, with one-off items kept separate from recurring ones. → Platform comparison

11.12

2025

On PrestaShop? Something changed in December 2025.

On December 11, 2025 PrestaShop was sold to a group controlled by cyber_Folks: a change of ownership that can affect support, commercial policies and the health of the ecosystem. It is not an alarm — it is a good moment to run the numbers. If staying makes sense, we say so; if Shopify is worth evaluating, we start with a feasibility and impact review. → PrestaShop support: two roads, same goal

An honest comparison

Is migrating really worth it for you?

Six signals that the moment has come — and two possible roads. We do not push regardless.

Stay and put things in order

  • • The platform still handles your volumes
  • • The problems are the theme, the apps and the tracking
  • • You want quick results without redoing everything
  • • Your current TCO is under control

Consider Shopify

  • ✓ A slow or unintuitive back office
  • ✓ Complicated, fragile integrations
  • ✓ Performance sliding, updates slow or missing
  • ✓ Weak security, costs that keep moving

Honest criticism

And if Shopify were not the right choice?

We tell you. It has happened before: we recommended another platform to a client, because given their constraints it was the better move. We recommend Shopify when the numbers say so, not out of habit.

An ugly truth is worth more than a pretty lie — and it saves you money.

Ecommerce · Shopify

There is only one boss: the customer. And they can fire everybody in the company simply by spending their money somewhere else.

— Sam Walton, founder of Walmart

Illustrated portrait of Sam Walton

We work well together if…

Are we right for you? It depends.

✓ We are right if

  • ✓ You want results measured in revenue
  • ✓ You have a team to work with
  • ✓ You want to grow for real, not “a site and goodbye”

✕ We are not right if

  • ✕ You are after “a packaged site” at the lowest price
  • ✕ You are not interested in measuring
  • ✕ You want someone to do everything without involving you

A store that depends on one supplier alone is fragile by design.

Lead magnet · free

Want to work it out yourself first? Download the Shopify White Paper.

Ten chapters on theme, apps, product page, tracking, SEO, ROAS, Google Shopping feed, POS, B2B and retention. No fluff: only things that move numbers.

Shopify White Paper
10 chapters · PDF

Go deeper

AI at work inside your systems.

Artificial intelligence

AI reads your real data

Store, ad accounts and email read live: out of them comes a 90-day plan.

Open the section →

Artificial intelligence

Six months of content in very little time

A multi-agent pipeline: blog posts, images and microsites in your tone of voice.

Open the section →

Artificial intelligence

An agent that runs the advertising

It reads spend and results live, stops the waste, prepares campaigns — on your confirmation.

Open the section →

Artificial intelligence

An AI that speaks your language

With RAG it answers from your own data, then hands over to a person.

Open the section →

Artificial intelligence

Power and safety together

A catalog of tens of thousands of products put back in order, without breaking the store.

Open the section →

AI manifesto

Web, social, AI: we have seen this

Three waves in twenty years: whoever rides them wins, whoever ignores them falls behind.

Open the section →

AI manifesto

The blunt truth about AI

It is not a fad and it is not a magic wand: it is a change of trade.

Open the section →

AI manifesto

What it means for you

Where AI buys you time and margin, put in practical terms.

Open the section →

AI manifesto

The human side

AI accelerates and executes; the decisions and the responsibility stay human.

Open the section →

We start from your numbers.
Not from a packaged quote.

A free analysis of your store — or of your migration project: we find where you are leaving money on the table and tell you where to start. With the usual frankness.

ShopifyCertified partner · since 2005