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When the offer is huge, the problem is not getting noticed. It is not scattering.
Infonet Solutions has been a system integrator since 1990: cybersecurity, cloud, data centers, networking, control rooms, governance. A huge, deeply technical offer that online risked turning into a list where an enterprise decision maker gets lost. We redesigned the site to turn that complexity into a clear path, and into leads that arrive pre-qualified. Not more contacts: better ones.
WHO INFONET SOLUTIONS ARE
Who Infonet Solutions are.
Founded in 1990, Infonet Solutions is a system integrator with more than 130 professionals and operating sites in Italy (Curtarolo and Gorizia), New Zealand and the United States. It works on IT infrastructure, cybersecurity, data centers, hybrid cloud, networking, IT governance and 24/7 managed services. Its world holds “services” (Design & Delivery, Managed Services, Control Room, Security Room, IT Governance) and “skills” (Networking, Data Center, Virtualization, Security, Unified Communication) side by side: a broad offer, to be made browsable without scattering.
It does not sell products, it sells systems and responsibility — continuity, security, governance.
THE CHALLENGE
“The site did not convey the real scale of what we do.”
The client’s sentence frames the challenge: “we needed a clearer structure and an experience that would not push away the people who had to understand us quickly.” The risk was the list effect: many different areas — services, skills, control room, security room, governance — each with its own language. If an enterprise user cannot see the thread straight away (problem → service → proof → contact), the authority scatters.
And there was a second knot: lead generation had to become selective. In ICT B2B the request for contact comes after trust and understanding: without a system that explains and qualifies, marketing produces contacts that are premature or off target.
WHAT WE DID
“Enterprise” UX/UI, not scenery.
We started from sector analysis, interviews with the stakeholders and a reading of the friction points, to map a B2B customer journey and define a content hierarchy based on intent. The objective was not to say everything, but to make what counts findable straight away: the problems (business continuity, security, infrastructure management) and the areas that solve them (Control Room, Security Room, Managed Services, Governance). That makes the double reading work: a fast overview for whoever decides, depth for whoever evaluates technically.
A sober, repeatable, modular UI, with calls to action distributed progressively: micro-conversions along the path, not a single “request a quote” at the end. Originality here was not about surprising anyone, it was about making an enterprise proposition navigable without making it look complicated.
ADAM phases: Analyze + Design + Measure
Architecture by intent
Modular UI
Micro-conversions
THE TECHNICAL PART
In ICT, speed is a message.
In the ICT sector speed is not only a technical matter: it is an implicit signal of competence and control. So we put performance at the center, working on scalability and infrastructure with a CDN and caching, and on measured targets: PageSpeed 90+ on mobile and desktop, TTFB under 200ms, FCP under 1s, LCP under 2.5s. With an international audience, loading had to stay solid outside Italy too, with no sense of heaviness.
The practical result: bounce rate down 45% and mobile visits up 60% during international events and trade fairs. Performance becomes part of the message: “we are responsive”, before the user even reads it.
THE HEART OF THE PROJECT
Complexity is not removed: it is orchestrated.
This is the heart of the project. Infonet does not sell products, it sells systems and responsibility: infrastructure, security, continuity, governance. The challenge was carrying the innovation-and-solidity duality into digital without losing consultative authority. The collaboration was decisive: we aligned language, structure and conversion objectives, accepting that some pages had to explain before asking for a contact.
It is a choice we state frankly, because it is counterintuitive: sometimes the right thing is not to push people towards the form, but to let them work out whether we really are the right answer. When digital works in a B2B like this, it does not replace consulting: it prepares better conversations.
THE REAL DESIGN RESULT
A site that filters, not only attracts.
It sounds like a paradox, but for Infonet this was the real design result: UX must not only bring traffic to the form, it has to let people see whether we are the right answer before they get in touch. In services like Security Room or Control Room, where the needs are urgent and technical, clarity cuts generic requests and raises the quality of the conversation.
So many contacts now arrive already pre-qualified from the content marketing paths, and the site stops being a parallel shop window and becomes part of the sales process.
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THE NUMBERS
PERFORMANCE AS A MESSAGE
Speed you can see, contacts that qualify themselves.
PageSpeed mobile & desktop
90+
TTFB <200ms · FCP <1s · LCP <2.5s: solid outside Italy too.
Bounce rate
−45%
more users come in and stay long enough to start a real path.
Mobile visits
+60%
during international events and trade fairs.
Pre-qualified leads: in the first 18 months, contacts that arrive already framed around problems and priorities
18 months
contacts in context
2
readings · decision maker + technician